IROX is a modern hospitality brand with luxury properties in Asheville, North Carolina. IROX extends the WAC ethos through the human-centered stay. It also hosts WE ARE CURIO retreats and intensives for creative and innovative leaders.
Jason DeMeo is a co-founder of WE ARE CURIO and creates art and artifacts out of his studio. His creative practice is a physical embodiment of the creative ideas, processes and mindsets that built WE ARE CURIO. He believes that “Matter is Miraculous” and that good art can transform our space and help us be more human.